Monday, August 21, 2017

Biometrics Applications in Marketing Research: Game Changing Marketing Research #2 - AMA San Diego

  1. emotional response
  2. biometrics applications in marketing
  3. game changing
  4. disruptors.

Biometrics is viewed as part of the new science of neuromarketing.  The advantage of biometric measures is that they are accurate in measuring physical responses to stimuli even if people are not conscious of those responses. Several biometric applications augment traditional marketing research methods and measure responses such as cognitive workload, memory, attention, stress and sensory responses; however, these methods are not necessarily useful in measuring emotional responses

Considerations for Employing Biometrics in Marketing Research

People process their social environment in much the same way. Information flow, from perception to the storage and use of information, involves four processes:

  1. Attention (how we gather and select information)
  2. Interpretation (how we give incoming information meaning)
  3. Judgment (how we form impressions and make decisions about incoming information)
  4. Memory (the storage of that information for later use)

Biometrics Augments Traditional Marketing Research Methods

The use of biometrics allows marketing researchers to couple traditional research methods, such as interviewing people about what they are thinking and feeling, with measures that do not depend on verbal articulation. Furthermore, the use of biometrics allows researchers to tap into the minds of consumers as they mentally process and subconsciously respond to messaging and overall branding.

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Monday, July 31, 2017

Positive psychology - Wikipedia

Positive psychology is "the scientific study of what makes life most worth living,"[1]
or "the scientific study of positive human functioning and flourishing
on multiple levels that include the biological, personal, relational,
institutional, cultural, and global dimensions of life".[2] Positive psychology is concerned with eudaimonia,
"the good life", reflection about what holds the greatest value in life
– the factors that contribute the most to a well-lived and fulfilling

Positive psychology began as a new domain of psychology in 1998 when Martin Seligman chose it as the theme for his term as president of the American Psychological Association.[3][4] Mihaly Czikszentmihalyi and Christopher Peterson are regarded as co-initiators of this development.[5] It is a reaction against psycho-analysis and behaviorism,
which have focused on "mental illness", meanwhile emphasising
maladaptive behavior and negative thinking. It builds further on the humanistic movement, which encouraged an emphasis on happiness, well-being, and positivity, thus creating the foundation for what is now known as positive psychology.[4]

Guiding theories are Seligman's P.E.R.M.A., and Csikszentmihalyi's theory of flow, while Seligman and Peterson's Character Strengths and Virtues was a major contribution to the methodological study of positive psychology.

Positive psychologists have suggested a number of ways in which
individual happiness may be fostered. Social ties with a spouse, family,
friends and wider networks through work, clubs or social organisations
are of particular importance, while physical exercise and the practice
of meditation may also contribute to happiness. Happiness may rise with
increasing financial income, though it may plateau or even fall when no
further gains are made

Positive psychology - Wikipedia